Tuesday, April 19, 2011

White RB or Convicted Felon New Spokesperson for Video Games

Yahoo- Letting people vote for things is how America ended up with Jimmy Carter, purple M&Ms and Taylor Hicks. It's also why EA Sports will be stuck with either Michael Vick or Peyton Hillis (yes, Peyton Hillis) on the cover of Madden '12. The two players are in the finals of the Madden '12 cover vote, having made it through four rounds of a 32-player bracket on ESPN.com. From now until April 27, fans can vote for either the Philadelphia Eagles quarterback or the Cleveland Browns running back as the new cover athlete for the biggest video game in sports. The winner will be announced that afternoon on "SportsNation." Vick was a No. 3 seed in his 16-player bracket and easily outpaced DeMarcus Ware, Andre Johnson, Patrick Willis and Adrian Peterson to reach the final. The 10th-seeded Hillis had a Butler-like run through his bracket, squeaking through an early matchup against Matt Ryan and then upsetting top-seeded Aaron Rodgers to reach the final. It's hard to imagine EA Sports had a white running back or convicted felon in mind when it started this contest. I'm guessing it figured it was in the bag for Aaron Rodgers and everything else was just easy publicity. Now it'll have a general unknown or the most divisive player in the sport as the winner. I don't envy the marketing executive who has to explain to his bosses why Hillis may grace the cover or the PR person who will have to face an onslaught of criticism for celebrating Vick. But is it really so bad? I tend to think things couldn't have worked out much better for EA. A Hillis win will bring a whirlwind of positive attention to him and the game. Vick's victory would be accompanied by some controversy, which is not always a negative. 

1. Do the white supremacists and  Browns fans have nothing better to do than ruin the cover of the perennially awesome game known for highlighting the best player in the league? 
2. I knew it was all downhill once they put two players on the same cover
3. I remember back in the good old days when the biggest Madden controversy was the "Madden Curse". 
4. The cover doesn't effect the game play. It is just the box. You barely look at it because the game is in the xbox. You only need it to determine what year the game is. 

P.s. They are missing the big story here. If Vick wins, this could be the first time a player has been on the cover more than once. And only the second time a team has had players  (01 & 08 Titans).

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